Building Trust and Leading Effectively with Communication Skills

Communication is an absolutely indispensable leadership discipline. However, leaders and professional communicators often find themselves focusing too much on tactics, which leads to a failure to influence public attitudes in the most effective ways. The Power of Communication, based on the U.S. Marine Corps' renowned publication Warfighting, demonstrates how to apply the Corps' successful leadership and strategy doctrine to all forms of public communication, resulting in exceptional results.

Helio Fred Garcia, a world-renowned expert in leadership communications, consultant, and speaker, explains how to focus on audiences by identifying their centers of gravity and most critical concerns. The book teaches how to successfully integrate all three levels of communication - strategic, operational, and tactical. Garcia also provides guidance on taking the initiative and controlling the agenda, as well as responding to events with speed and focus. He emphasizes the power of maneuver, the importance of preparation and planning, and the necessity of becoming a "habitually strategic" communicator.

The Power of Communication is a comprehensive guide that offers practical strategies for achieving extraordinary results in public communication. It emphasizes the importance of applying proven leadership and strategy doctrine to all forms of communication. By mastering the principles outlined in the book, leaders and communicators will be able to influence public attitudes more effectively and achieve truly exceptional results.

product information: